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Effective Marketing Ideas For Tanning Salons

Top 5 Marketing Ideas For Tanning Salons

marketing ideas for tanning salons

If you need marketing for your tanning salon or salons, plan to correlate with the seasons. It can feel challenging to come up with ideas to market year-round, but it doesn’t have to be. You can use a wide range of marketing techniques for your tanning salon.

Here Are the Top 5 Marketing Ideas for Tanning Salons

Customer Rewards 

Offering customers rewards based on member status, completing specific actions such as reviews, referrals, and much more. 

Marketing Texts

Marketing to existing customers can be the most cost-efficient way to market – targeting customers based on specific status and purchase history. 

Promotional Sales

Incentivize members to sign up for particular packages by offering free products, percentages off of products, waiving sign-up fees, gift cards, and more. 


Establish partnerships with local businesses in your area to cross-promote your tanning salon, increasing your brand awareness and visibility. 

Online Presence 

Be sure your website, Facebook, and Googlemybusiness, are optimized for SEO to bring in top search results for customers searching for tanning or related services you offer. Build google ads and Facebook ads to drive traffic to your website and convert leads into paying customers. 

Marketing ideas can be overwhelming, but remember to keep everything simple. Creating specific marketing campaigns to drive traffic for organic or paid leads is critical. Check out the top 5 marketing ideas for tanning salons above to establish a baseline to increase revenue.

Check out Tan-Link Tanning Salon Software for extra marketing ideas, from texting, promo codes, online sales, and more! 

Schedule a demo of Tan-Link today to see how you can streamline marketing, sales, and much more, all with simple software.

Frequently Asked Questions

Customer rewards can greatly improve your marketing plan. They give customers reasons to do things that help your salon, like writing reviews, telling friends, and staying loyal. This not only brings back old customers but also draws in new ones through good word-of-mouth and social proof.

Marketing texts are crucial for directly reaching out to existing customers, offering a cost-efficient method to promote deals, updates, and rewards. By targeting customers based on their specific interests and purchase history, salons can personalize their messages, increasing engagement and encouraging repeat visits.

Partnerships with local businesses open up avenues for cross-promotion, allowing tanning salons to tap into new customer bases and increase brand awareness in the community. These collaborations can lead to mutually beneficial arrangements, driving more traffic to the salon from partners’ customers.

Optimizing your online presence, including your website and social media profiles, for SEO makes your salon more visible in search engine results for relevant queries. This can attract more organic traffic to your site.

Additionally, using targeted Google Ads and Facebook Ads can direct potential customers to your salon, effectively converting online leads into paying customers.

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